First name basis?

A useful guideline for addressing elderly clients is to assume that:
1. they were professionals or business owners before retirement, and
2. you were working for them back then.

Besides, workplaces were more formal years ago, and your client may have been quite accustomed to "Mr." or "Mrs."

Some service providers say that they always ask in advance for permission to use first names. Clients will almost always say it's ok, of course, out of politeness. Better to wait until the client suggests it first, if he or she cares to.


We usually give physicians that courtesy. Why not clients? Is there any doubt that they outrank the rest of us?


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